Value Velocity™™
Insights

Ideas that help you build value on purpose.

Plain-English guidance on the levers that move enterprise value, and the mistakes that quietly cost owners at the finish line.

Business questionnaires

Attractiveness and exit readiness

Before you talk to a buyer, answer two questions

Most owners can tell you why they might sell. Far fewer can tell you the two numbers that decide whether a sale would actually work: the least they’d accept and still feel financially secure, and a recent, credible estimate of what the business is worth today. Without both, there’s no way to know whether the plan closes the gap, or whether it’s just a hope.

The two-number check

Your number

What’s the least you’d accept for the business and still feel financially secure?

The business’s number

Do you have a recent, credible estimate of what it’s actually worth right now?

More owners are missing one than you’d expect. In our experience, owners far more often have a rough number in their head than a credible current valuation to check it against — or the reverse. Closing that gap is exactly where a Value Gap Analysis & Roadmap starts.

Starter article slate

Coming soonThe three gaps every owner should know: value, profit, and wealth
Coming soonOwner dependence: the single biggest discount buyers apply
Coming soonGrowth versus value: why a bigger business isn’t automatically worth more
Coming soonQuality of earnings: what buyers look for before they ever say a price
Coming soonThe four intangible capitals that hold roughly 80 percent of your value

Ready to build a business worth more — and more transferable?

The First 100 Days of a Value Growth Plan | Value Velocity

What business owners should focus on in the first 100 days of building a more valuable, more transferable company, whether you plan to keep it or sell it. ...more

Value Creation

October 12, 2026•2 min read

The First 100 Days of a Value Growth Plan | Value Velocity

What a Buyer Would Find in Your Business | Value Velocity

Due diligence doesn't start when a buyer shows up. Here's what a buyer would look for in your business, and how owners can strengthen it now. ...more

Value Creation

October 05, 2026•2 min read

What a Buyer Would Find in Your Business | Value Velocity